Beyonce, sued by a perfume company

September 17, 2009


The artist has problems with a company in the U.S. who want to sue her because Beyonce would like to launch a perfume with a name similar to the one created by them. The product should be named “Sasha Fierce”, which would mean that it closely resembled to 2002 “Abercombie and Fitch”, which is called “the Fierce”.
The company representatives believe that the public could be confused, which is why they requested in court the changing of Beyoce’s product programed to be launched this year.


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